Principles And Practice Of Sport Management

I bought the book as supporting material for a masters degree course I teach called "Quality management in the Business of Sports". The phrase Quality Management was clearly defined in the key-word list the authors presented. My dissapointment came when I saw that the book is mostly a general primer covering many aspects of the business of sports, but none in depth and specially nothing specific about quality management.

I am a junior at the University of Massachusetts, and I had the opportunity to read and study this book for my Sports Management class this past spring. It was a great experience and served as a great foundation for my education in the sport management field. The book touched upon every aspect in which a sport management professional in one capacity or another may be inclined to deal with. Principles and Practices of Sport Management by Lisa Pike Masteralexis was easy to read and comprehend. At the same time, the book was informative and challenges the reader to constantly keep an open mind to the different areas of sport management. Marketing, promotions, facility management, legal issues, historical facts and event management are just some of the topics one will read about in this highly recommended guide to successfull sports management.