That's not a Woman Baby, That's a MAN!

Finally, someone understands how to advertise to women! This short clearly touches on the importance of the female consumer and identifies that women do not respond well to male driven advertising. Jordan's "times zero SM" factor is absolutely brilliant!

This short had some really great examples from someone who finally understands that women are motivated differently than men!

This was a quick and interesting read. I'm looking forward to reading about more of his insights when the book is published.

Readable and enjoyable. This short offers information to help marketers realize that unfortunately there is a formula for advertising to women unsuccessfully. With 80% of all purchase decisions made by women and 70% of all advertising created by men, Jordan makes the case for advertising to women with the right message and right media and provides examples that both hit and miss the target.