Sony Bravia XBR-Series KDL-40XBR4 40-Inch 1080p LCD HDTV

Nice TV all around good picture in SD. HD has a few problems with trails and water shimmers around fast moving images. Bright flashes tend to pixelate. Easy to set up and use. This is our second HDTV and I would recomend 120hz tv.

This TV has a wonderful HD picture and sound is surprisingly good also. The big problem is the cooling fan noise. I have had the tech out to our home twice. They have replaced the fan and a couple other components. It still sounds like a prop airplane in the background.

It is a wonderful TV. Really love it. Am enjoying the picture quality better than what I had seen and imagined in the store. The television also looks pretty neat, with its nice glass outline and when the LED lights up when you turn on the unit to display the SONY sign. We bought it for our bedroom...YES BEDROOM....and since then have not stepped into our living room to watch our old TV. The high def signal looks fabulous, even the digital channels and the regular DVD's look clearer.
The TV interface is excellent and kinda user friendly. Lots of options though...can confuse you sometimes.
Shopping on Amazon was a pleasure....not a surprise at all. I've been a customer since 2001 and have rarely used any other website or store for my electronics purchase since then. They have been great and the delivery people were nice and prompt.

I just had to brag about this TV. I bought this thing refurbished from Amazon Warehouse for just over $1500! What a steal! It looked brand new, not a scratch on it. It was not in the original box and the remote was missing... but I purchased a remote on eBay and they reimbursed me for it. I love this TV. The picture is amazing and very controllable. It will make any up-converted DVD feel like you are watching it on Blu-ray... and Blu-ray is even better. That 120Hz really makes all of the difference in this product. You feel like you could just dive into the screen, though I would not recommend that. I can not wait for football season to start again.

My Sony arrived within 5 days even with free shipping.
It was easy to set up and with the Blue Ray DVD player I bought looks like the best picture anyone could ever get.
The audio is also very good right out off the TV but I have run it through my 7.1 Home theater system. I picked up the Sony Blue Ray DVD player (Model 301) at Sam's Club for $371 with an HDMI cable included.
I have Hi-def cable and the 1080i looks great while the non Hi-def channels appear to be grainy. I am sure in the next year all the channels will look as good as the few that are currently broadcast in 1080i or 720p (FOX).
I could have gotten the same thing from a less expensive Sony TV but I wanted the best. I also use it for my computer monitor. There is nothing like reading your Yahoo page on a 40" monitor, however this all could have been done for $1000 less.
Buy it if you can afford it.