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Description


I wrote this book because loyalty, while integral to our personal and professional lives, is so often misunderstood. What is it that makes someone stick by you, even in the darkest hour, while others run for the hills at the slightest hint that something has gone wrong? Research shows that an unwavering sense of loyalty can, in fact, be instilled in anyone by applying a basic psychological strategy. Whether it's a friend, employee, or spouse, you can make anyone more loyal to you, your company, or your cause, faster and more easily than you ever thought possible. Of course you know the traditional, sound advice, such as using rewards, praising, showing gratitude and appreciation, and the like. These are practical and effective ideas, but I wanted to give people the tools to bring to an entirely new level their ability to create iron-clad loyalty very quickly. This book contains specific, carefully formulated psychological tactics that can be applied to any situation, with any person. These are not just ideas or theories or tricks that work only sometimes and only on some people. This book offers readers the opportunity to use the most important psychological tools governing human behavior, not just to level the playing field but to create an automatic advantage.
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